Modern Marketing Agency Agency Models

What clients actually want from their agency CEO right now

By Lucinda Peniston-Baines |

October 14, 2020 | 1 min read

Agency leadership is not simply about who gets the biggest office but about the reassurance they give to clients. Lucinda Peniston-Baines, co-founder and managing partner at The Observatory International, highlights eight important skills all advertisers now need in their agency’s chief executive.

Modern Marketing Agency Agency Models

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