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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

What clients actually want from their agency CEO right now

'Agency leadership is not simply about who gets the biggest office but about the reassurance they give to clients'

Agency leadership is not simply about who gets the biggest office but about the reassurance they give to clients. Lucinda Peniston-Baines, co-founder and managing partner at The Observatory International, highlights eight important skills all advertisers now need in their agency’s chief executive.

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