A Week in Creative: RepresentUS enlists naked celebs and Apple goes 5G
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RepresentUS enlists celebrity help to bring attention to the 'naked ballot'
Welcome to ’A Week in Creative’, a handpicked selection of the most interesting campaigns to come out of The Drum’s Creative Works in the past week. If this list doesn’t quench your creative thirst, then please visit the ’A Week in Creative’ hub.
Let's get naked
Unbeknown to some, the ‘naked ballot rule‘ risks the rejection of hundreds of thousands of mail-in votes, which could significantly impact US election results.
With mere weeks to go until November‘s critical US presidential elections, RepresentUS, an non-partisan anti-corruption group enlisted the help of a number of celebrities to bring attention to the naked ballot.
To do so, celebrities Tiffany Hadish, Chris Rock, Amy Schumer, Chelsea Handler, Naomi Campbell, Mark Ruffalo, Sarah Silverman and her father Donald, Josh Gad, and Ryan Michelle Bathe stripped down to their birthday suits (expect a fully dressed Borat) to playfully instruct voters how to properly vote-by-mail.
Missed the pointe
This week (12 October) Twitter was ablaze with people voicing their frustrations with a government ad that suggested that Fatima (a ballerina) could retrain in cyber.
While the ad was originally penned as part of a wider 2019 ‘Rethink. Reskill. Reboot.‘ campaign, in light of the current state of the arts in the UK, it's no wonder it hit a nerve.
Scents of humour
The successful formula for perfume ads – aspiratonal and abstract – has long left the category open to ridicule. Enter creative agency Taylor Herring, for client Samsung Electronics. It enlisted Olympian gold medallist Max Whitlock to star as a perfume parody man – and boy, does he nail the landing.
As the chiselled face and torso of ‘Freshly Laundered – Eco Edition’, Samsung's new perfume that smells like just-washed clothing, Whitlock recreates famous ads and uses its new ecobubble washing machine as a pommel horse.
Eargasm
Oda first emerged with the goal of creating a sustainable economy for performing artists and musicians, offering members the experience of original commissions, collaborations and experiments from world-renowned musicians.
An extension of its original mission, it has introduced a set of home speakers that it says will create an unconventional live music experience in your home. To bring the speakers to market, Oda enlisted the help of Wieden+Kennedy who created a set of quirky animations that are pleasing to the eye and ear.
Apple makes the jump
With Apple confirming the iPhone 12 will make the historic jump to 5G, it joined forces with Verizon to create a spot featuring Chris Rock that highlights the next generation of the mobile experience – made possible through Verizon‘s 5G network on iPhone 12.
This is just the tip of the iceberg, so if this dose of creativity leaves you thirsty for more, please drop in at The Drum’s Creative Works – the home of creative from all around the globe. You can also subscribe to The Drum’s creative newsletter or browse our round-up here.