This is an extract from The Drum’s A Week in Creative email briefing. You can subscribe to it here if you’d like it in your inbox once a week.
Welcome to ’A Week in Creative,’ a handpicked selection of the most interesting campaigns to come out of The Drum’s Creative Works in the past week. If this list doesn’t quench your creative thirst, then please visit the ’A Week in Creative’ hub.
Last week’s news that the vehement jurist Ruth Bader Ginsburg had died at the age of 87 sent shock waves beyond her home country of America. Famed for wearing a lace collar as a symbol of defiance, to commemorate Ginsburg, State Street Global Advisor‘s ‘Fearless Girl’ was seen sporting a collar as a mark of respect.
ITV steps up
After a Britain’s Got talent Black Lives Matter-themed dance led to 24,500 complaints to Ofcom for being ”too political”, ITV has come out in full support.
Having previously praised the ”heartfelt” performance in a statement, ITV went one step further with a full-page print ad, that used a photo from the performance. Created by Uncommon, the ad was captioned: ‘We are changed by what we see. Just as we are changed when we are seen.‘ Elsewhere on the ad, the broadcaster further affirms its absolute support with the words: ‘ITV stand with Diversity.‘
Grasping the opportunity to remind people that its network is there for them during this tumultuous time, last week O2 introduced Bubl – a little blue robot. Personifying how the mobile network is there for its customers, ‘You & Me‘ sees Bubl offering help to various people, be that keeping them entertained as they wait, providing directions, or settling an argument.
Stub the cigarette
After a tumultuous period in its history, as it looks to transition to the National Institute for Health Protection, for the ninth year running, Public Health England (PHE) is back encouraging people to stop smoking.
Since launching in 2012, PHE has encouraged two million smokers to quit. Developed by M&C Saatchi, this year the campaign sits under its new Better Health brand, and the creative for the campaign uses a ‘breathe easier’ approach.
This week (22 September) Fairtrade embarked on a total brand refresh at the beginning of a five-year plan to reassert its leadership, as it looks to stem the movement of brands to other certification charities, or to in-house certification themselves.
The new brand identity will make people aware of the full breadth and scale of the impact Fairtrade can create for vulnerable farmers and workers, beyond a mere transactional exchange.
This is just the tip of the iceberg, so if this dose of creativity leaves you thirsty for more, please drop in at The Drum's Creative Works – the home of creative from all around the globe. You can also subscribe to The Drum's creative newsletter or browse our round-up here.