Creative A Week in Creative Sport

A Week in Creative: BT pokes fun at Gareth Bale and UN gets interactive with air pollution


By Imogen Watson | Senior reporter

September 2, 2020 | 4 min read

This is an extract from The Drum’s A Week in Creative email briefing. You can subscribe to it here if you’d like it in your inbox once a week.

A Week in Creative:

A Week in Creative: BT pokes fun at Gareth Bale and UN devises interactive ad

Welcome to ’A Week in Creative,’ a handpicked selection of the best campaigns to come out of The Drum’s Creative Works in the past week. If this list doesn't quench your creative thirst, then please visit the 'A Week in Creative' hub.

BT gets back in the game

Set in a parallel universe, BT TV's latest campaign marks the start of the 2020/21 Premier League, and depicts a football season where teams can make unlimited 'subs'.

The chaotic, clever subversion is a ploy to highlight how BT customers can now easily switch in and out football packages from BT and Sky’s new partnership. The funny spot features the star of the Wagatha Christie scandal, Rebekah Vardy, and pokes fun at Gareth Bale's football career at Real Madrid.

You can run, but UN can't hide...

Set in a hazy fog of air pollution, the UN has devised an interactive online campaign to drive action on air pollution. Leveraging YouTube's sequential storytelling format, an acclaimed parkour artist runs away from air pollution in a high-octane chase sequence.

Jet setting

Active since 1954, Jet filling stations are presently going through a major brand refresh. To present the revived brand into the public realm, ad agency Isobel created a unique take on a classic road movie theme, where a man playing a grand piano 'drives' through the English countryside playing the 80s hit 'Steppin' Out' before stopping in to 'refuel' at a Jet petrol station.

Bevs 4 dogs

Why should humans have all the fun? Branching out, Busch Beer has decided to serve up some beer for dogs. It introduced Busch Dog Brew, so its beer fans can crack open a cold one with their favourite pooch.

Nell's First Day

To raise awareness of the challenges visually impaired children face, Karmarama has created a campaign for Guide Dogs that features a young girl called Nell on her first day at school.

This is just the tip of the iceberg, so if this dose of creativity leaves you thirsty for more, please drop in at The Drum's Creative Works – the home of creative from all around the globe. You can also subscribe to The Drum's creative newsletter or browse our round-up here.

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