10 Questions with... Posterscope's Glen Wilson
As part of The Drum Network's mission to share our members' expertise with the wider world, we're happy to present the latest in a series of our '10 questions with...' series, this time featuring insights from Glen Wilson, managing director of Posterscope:
Posterscope's managing director shares his words of wisdom and sheds a light on his career highs.
What was your first ever job?
Working in a hi-fi shop, forever establishing a love of ‘kit’.
Which industry buzzword annoys you most?
‘The new normal’...although I’ve probably used it in the last few months!
Who do you find most interesting to follow on social media?
@tferriss – Tribe of Mentors is a book of his that I find myself referring back to again and again.
Highlight of your career (so far?)
Personally, I’ve loved the community art projects that we managed to execute in the OOH medium; Art Everywhere in 2013. And, last year, the Steve McQueen Year 3 Project.
Professionally, I’m proud of the transformative technologies we’ve pioneered in OOH, specifically scaling dynamic digital activation and, most recently our Ecos Now programmatic product.
What piece of tech can you not live without?
My iPad, which has become my tv, books, and diary. I remember them coming out and thinking, I’m not sure there is a market for this.
Who or what did you have posters of on your bedroom wall as a teenager?
Miami Vice – a winning look in suburban Oxfordshire.
In advertising, what needs to change soon?
It really does need to look more like the world it aspires to communicate with, in every aspect.
What is (in your opinion) the greatest film/album/book of your life?
Once Upon A Time In America/The Stone Roses; The Stone Roses/All The Pretty Horses; Cormac McCarthy.
Which industry event can you not afford to miss each year and why?
AA Lead – a great primer on the themes that will shape the year ahead. If I’m allowed one more, the Media Business Course, because it’s brilliant and an honour to have been a part of over the years.
What's the best piece of advice you have ever been given?
The sun will still come up in the morning.
Glen Wilson, managing director at Posterscope.
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Posterscope
Posterscope is the world’s leading out-of-home and location marketing specialist with billings in excess of $3 billion. It knows more about what people think, feel and do out of the home and translates this understanding into compelling, creative and quantifiable solutions which make a meaningful difference to clients’ businesses. Posterscope has over 1,000 people in 61 offices located in 35 countries worldwide.
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