This is an extract from The Drum’s A Week in Creative email briefing. You can subscribe to it here if you’d like it in your inbox once a week.
Welcome to 'A Week in Creative,' a handpicked selection of all the best campaigns to come out of The Drum's Creative Works in the past week.
From fried chicken Crocs to Whoppa tracks, and a nostalgic visit from Creature Comforts, here are this week's top picks:
Considering they specialise in burgers and fried chicken, quite atypically, fast food joints have been venturing into the world of fashion. Last year, McDonald's created a spoof hype brand 'Schnuggs', which drew upon popular youth culture brands like Supreme. And off the back of its à la mode 'Bucket Hat,' this week KFC announced a collab with Crocs – the footwear brand that revolutionised 'ugly-fashion.' Dropping the new Crocs into pop culture, the global artist Me Love Me a Lot debuted the questionable shoes in Paper Magazine.
Dropped a whopper
You may remember him from such hits as 'Written In The Stars' and 'Pass Out,' now Tinie Tempah is back with a new track 'Whoppa', which is an ode to Burger King's signature burger. Tinie by name, tiny by nature, burger lovers can scan the QR code on Whopper packaging to interact with a hyper-realistic, digital tiny, Tinie for an intimate 360 experience.
The much beloved stop-motion mockumentary 'Creature Comforts' has been revisited by the Born Free Foundation and its ad agency Engine. Teaming up with Aardman Studios, the animation raises awareness about the plight of wild animals, where 'lockdown' is their day-to-day reality.
Having become carbon neutral in April 2020, Apple has pledged to see this as a starting point in the fight against climate change. In a heartwarming spot, the Silicon Valley tech giant announced that by 2030, it wants its whole carbon footprint to be nonexistent.
This is just the tip of the iceberg, so if this dose of creativity leaves you thirsty for more, please drop in at The Drum's Creative Works – the home of creative from all around the globe. You can also subscribe to The Drum's creative newsletter or browse our round-up here.