Crocs hires Hey Honey as its pan-European social creative agency of record

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The global footwear brand, Crocs Europe B.V. has appointed Hey Honey as its social creative AOR for Europe, following a competitive pitch.

Amsterdam and London-based Hey Honey will be responsible for social creative in Crocs’ key markets, which include Germany, the United Kingdom and France.

Newly appointed marketing director of Crocs Europe B.V., Yann Le Bozec said: “Hey Honey’s track record in creating culturally relevant content for EMEA markets is what stood out against other agencies. That and the agency’s deep understanding of Crocs’ target audience and their social behaviour, coupled with some innovative creative ideas will see our ‘Come as You Are’ campaign messaging come to life across Europe.”

Le Bozec highlights that “Hey Honey’s diverse workforce and understanding of culture in our most relevant markets was what sealed the deal. “

Now in its fourth year, the 'Come as You Are' campaign has championed collaborations and ambassador relationships with some of the world’s most influential rappers, actors and figure-heads who all embody the mantra that everyone can be comfortable in their own shoes.

Chris Adams, CEO of Hey Honey, added: “Crocs’ CAYA campaign is the ultimate messaging to be conveyed on social media because people can be whoever they want to be. The US market has already seen enormous success with celebrities championing the brand as fans. We’re really excited to help Crocs bring this wave of organic endorsement over to Europe and prompt the success of that with a social-first approach.”

Adams added: “It’s a great win for Hey Honey, which was only founded at the beginning of 2018. Our mission is to help pan-European brands to grow using social media and content across multiple European markets at a time, efficiently and effectively. This win is proof that our team is one of the best in Europe to do this.”

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