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Influencer rebrands with focus on human creativity and intelligent global data

By The Drum, Editorial

Influencer

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April 27, 2020 | 3 min read

Europe’s leading influencer marketing platform, Influencer, has rebranded in order to further highlight their offering of human creativity and intelligent global data, as the company continues to champion a new era of creativity within the influencer marketing industry.

Influencer rebrands with focus on human creativity and intelligent global data

Influencer rebrands with focus on human creativity and intelligent global data

Influencer has rebranded with a new logo, device, and colour palette. Most notably, the new branding has also enhanced their positioning as the intersection between extraordinary creativity and exceptional technology.

Influencer CEO Ben Jeffries said, “we are known within the industry as offering highly creative influencer marketing campaigns that are informed and supported by incredibly deep data insights, and this played a key role in informing the new branding.”

“Clients’ expectation of influencer marketing has changed. They don’t just want content that reaches a few hundred people. They want creative content that’s been informed by deep data from hundreds of campaigns and that is of a standard that can be used in their wider marketing activations. That’s what Influencer is providing them with.”

The evolution of the business in recent years has demanded a more mature brand aesthetic that aligns with their growth as influencer marketing leaders. The new branding encapsulates Influencer as the intersection between extraordinary creativity and exceptional technology, and seeds the idea of creating waves of influence. Creators tell stories that make human connections and start global waves of influence, which ripple across the planet; waves whose impact is measured in unparalleled detail by Influencer.

Influencer CVO, and YouTuber, Caspar Lee stated, “the Influencer story is that of a brand that makes waves and works with our clients to help them make waves on a global scale. These are waves of influence, and we measure the impact.”

Influencer’s success has demanded a more well developed brand image, having raised £3million (± $3.6m) in Series A funding, deployed by Puma Private Equity. Influencer is also backed by some of the world’s largest creators, and is already working with many leading global brands including Alibaba, Walkers, Starbucks, Pantene, Uber Eats, Superdry and the BBC, to name a few.

The successful investment round saw the business invest heavily in their tech platform that connects content creators and brands. The technology was launched in 2017 by award-winning entrepreneur Ben Jeffries, who leads the company as CEO, and world-renowned YouTuber and creator Caspar Lee, as Chief Visionary Officer (CVO). Over the years, the brand has put technology at the forefront of their business, and the rebrand reflects that change.

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