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WATCH ON DEMAND FROM 25 Jan 2021
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Coronavirus: how will agencies survive marketing budget reduction?

Here we are 13 years later facing a financial crisis that is still to reveal the magnitude.

For those too young to remember the global recession of 2007, most agencies absorbed the significant cuts in their client’s advertising budgets. With coronavirus damaging an already fragile global economy, will agencies be expected to do the same again? And can they continue to do more with less?

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