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How we helped customers Migrate from Magento 1

By James Aberley, Managing director

SO Marketing


The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

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January 15, 2020 | 4 min read

2020 is well underway here at So Marketing's towers. January is seeing some exciting launches and final finishing touches to the many projects we have worked hard on throughout 2019.

So Marketing offer their services to marketers looking to improve their digital gravitas.

So Marketing offer their services to marketers looking to improve their digital gravitas.

Web development is the biggest and most creative aspect of our business. Our team are experts in creating websites that not only appeal aesthetically to our clients and their audiences, but skilfully craft websites that are responsive, intelligent and SEO-focused to ensure our clients achieve everything they set out to do with their online presence.

Be seen and convert customers

One website we have enjoyed getting really stuck into towards the end of last year was for BETD. Now live, this website is something we are extremely proud of. BETD is an existing client of ours and as we inherited its Magento Store website a number of years ago, now that Magento 1 announced it was going to end its life. We took this initiative and adopted a fresh new approach. We migrated all their data over to a new Woocommerce store.

The site is intelligent, and practical. It allows customers to find what they’re looking for with ease. Enabling a simple user experience for online stores like BETD to ensure that customers are less likely to fall off pre-purchase and make their purchasing decision before leaving the site. However, it’s not all about being practical and totally sales focused. We wanted to create a site that was impressive and brand-aligned. So this site uses a colour palette, image library, font and content that is appealing and allied with the marketplace BETD operates in.

But January doesn’t stop there for us! We are also in the final processes of completing the brand-new website for AutoBrite. The team at Autobrite have worked with us for many years and our current project with them was to create a useful and forward-thinking platform that can take them into the future. Their current side was a stop-gap creation after the end of their Magento lifespan, so this was a great opportunity for a fresh take, new ideas and a great brainstorm into the goals, targets and ideals for the business online. The site we have created for Autobrite is a fully bespoke e-commerce website to take Autobrite into the main-focus as the industry leading car valeting site. This website needs gravitas and scalability to secure them as the brand of choice, nationwide.

Both of these projects have also included a large migration from their previous site as well as SEO Handover. We also included a lot of client training. We wanted to ensure the team working with and for the sites daily were confident and skilled to manage and understand it as well as be confident in anything they may be asked or requested by site users. This training is a great way to ensure all staff feel involved and everyone is included in the process as the brand moves forward.

The Autobrite website launches soon, but the BETD site can be seen here.

Our team have worked tirelessly on these projects and we have been able to action our expertise into large-scale web developments that have made us, as managers at So Marketing, realise how skilled and creative our web development team is.

We know that we can take any brand and transform it into something that can thrive in this new decade while ensuring the heritage is respected.

So, if you’re looking for a creative, reliable, technological and knowledgeable web development digital agency to take your business to the next level, get in touch today, particularly if moving away from Magento 1 is high on your 2020 To Do list.

James Aberley, managing director at So Marketing.


Content by The Drum Network member:

SO Marketing


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