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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

How should client and agency relationships be measured?

There are as many advertiser/agency relationship survey systems as there are consultants in the field.

Don’t get me wrong, measuring and monitoring the client/agency relationship is important. It is, in fact, the most basic activity both parties can invest in.

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