TV advertising and creativity: a bitesize guide

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Taking a media-neutral and channel-agnostic approach to delivering a brand’s business objectives is really important, yet TV still remains a hugely effective medium for broad scale awareness – particularly when it works in tandem with other activity.

Perceptions remain though that broadcast is predominantly unachievable for most companies and their marketing budgets. However, the reality is actually very different and there are many different guises and tactics that can be considered to get their brand onto the box.

Negotiating a great deal about how the media is spent is only one piece of the pie, though – there are other key considerations to ensure the stickiness of the message and brand.

In the second part of our BWP Bitesize video series, we turn our attention to those considerations...