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Marketing Millennials Targeting

A bite-size guide to millennials

By Kieron Weedon | director of strategy

BWP Group


The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

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October 6, 2017 | 2 min read

Baby boomers. Gen Z. Millennials.

Broad-brush classifications based on when you were born, but does this really mean that everyone from that period behaves the same? Wants the same things? Expects the same things? Thinks the same way?

We think not.

The considerations of audience targeting and engagement go much, much deeper and falling into the trap of lazy categorisations is inexcusable for agencies and clients alike.

That's why we at BWP have produced a three-part bite-size video series unpicking the issues in more detail. In this first part, we focus on those tricky millennials.

Stay tuned for the second episode of the series next week.

Marketing Millennials Targeting

Content by The Drum Network member:

BWP Group

We are a strategically-led creative agency specialising in brand and customer experience.

We are passionate about brands and retail, which makes for the perfect combination - our passion and your brand. We’ll sort out your strategy, big up your brand, add a touch of magic and get the conversation started.

We have brilliant strategists, award-winning creatives and fantastic client service people.

We have vast experience in launching brands, store openings, experiential and sales driver campaigns for our retail and leisure brands such as IKEA, ECCO, Cotswold Outdoor and Sennheiser.

Our core values of passion, impact, excellence and respect are evident in every project we deliver, the long-term relationships we build, and the results we realise for our clients.

Head Office: Jubilee House, Third Avenue, Marlow, Bucks, SL7 1EY

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