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A bite-size guide to millennials

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Baby boomers. Gen Z. Millennials.

Broad-brush classifications based on when you were born, but does this really mean that everyone from that period behaves the same? Wants the same things? Expects the same things? Thinks the same way?

We think not.

The considerations of audience targeting and engagement go much, much deeper and falling into the trap of lazy categorisations is inexcusable for agencies and clients alike.

That's why we at BWP have produced a three-part bite-size video series unpicking the issues in more detail. In this first part, we focus on those tricky millennials.

Stay tuned for the second episode of the series next week.

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