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Cart abandonment reaches 75.6% across six sectors in 2017 finds SaleCycle remarketing report

By Jessica Davis, Consultant Journalist

SaleCycle

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The Drum Network article

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May 19, 2017 | 1 min read

The outcome of a market research investigated by SaleCycle, a behavioural marketing company, reveals there has been a 75.6% cart abandonment rate for retail, fashion, travel, gaming, finance and non-profit sectors, over the first quarter of 2017.

Shopping trolly

/ Kai Oberhäuser

Based on averages across 500 leading global brands, the results display the quarterly highlights of desktop versus mobile and how to reduce cart abandonment rates for the latter.

The following infographic illustrates the report’s key findings:

SaleCycle infographic
Marketing

Content by The Drum Network member:

SaleCycle

Founded in 2010, SaleCycle is committed to helping the world’s top brands recover lost sales online.

We work with companies to help inspire, shape and support...

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