Global marketing agency iCrossing will relocate its London headquarters to LSQ in Leicester Square. The move will take place in Summer 2018 as part its owner Hearst’s decision to bring all its London business under one roof for the first time.
iCrossing and Hearst will move their Soho offices into the brand-new development at 30 Panton Street to be the main occupier. They will lease five floors, totalling 70,915 square ft to devise a future-facing, highly collaborative and creative work environment.
Developed by clients of Old Park Lane Management Limited, designed by Make Architects and completed in October 2016, LSQ London comprises the entire western side of Leicester Square in the heart of the West End.
“LSQ London is an amazing building in a fantastic location. Our new London office reflects our commitment to retain and attract the best talent in our industry and be in a convenient and useful location for our clients." Mark Iremonger, CEO of iCrossing UK, commented on the decision. "It will also accelerate iCrossing's collaboration with Hearst brands and business units to create innovative marketing solutions for our clients.”
The building, which retains its historic façade, will have a bespoke fit out, including brand new modernised facilities for employees and first rate technology specifications. It also offers a high standard of environmental sustainability and has panoramic views of London.