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SXSW Marketing

Five cool things from SXSW: Starz, The Mummy VR experience, Mexico's 'tug of hope' and more

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By Darcie Lamond, partner and chief strategy officer

March 14, 2017 | 2 min read

As SXSW comes to a close for another year, some delegates from the marketing services sector offer their views on some of the cool stuff they saw while spending a few days around Austin, kicking off with Blend's Darcie Lamond.

Tug of hope

1. Behind the profusion of ideas and activity are the logistics, the passes and underlying technology. The conference is at first overwhelming, the sunglasses a nice reminder to relax and take in what you can.

SXSW sunglasses

2. “The Mummy” combines individual moving pods with headsets and headphones to enhance the VR experience of zero G. This fully immersive experience raises the bar for movie going.

The Mummy VR

3. The STARZ exhibit reminds us that guns are a thing and that once created, content is (potentially) forever everywhere.

Starz SXSW

4. A simple interactive exhibit in the garden of the Mexican American Cultural Center invites users to play tug of war against onscreen opponents from Mexico. Fun, engaging, compelling.

Tug of hope

5. The creative energy of the conference inspires the next wave. I like that there are lots of small bands of film crews here, drawing inspiration from and collaborating to capture their place at SXSW.

SXSW culture

Darcie Lamond is a partner and chief strategy officer of Blend

SXSW Marketing

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