Love hurts, they say and in the wake of Valentine’s Day, there are sure to be a few hurt pockets as gifting has moved from flowers and a night out into several days away.
With an increasing prevalence of the extreme Valentine’s practitioner, an industry that tends to benefit from this shift is the luxury break market. Following Valentine's Day we ask whether any of the leading players are in a position to maximise their returns.
Despite the ‘niche’ positioning, the aggregators play in this market as much as they do in the mainstream ones as can be seen by how poorly all players perform in paid advertising, however with over 1m users a month reaching their websites this is a market of a significant size. We ask whether any of the leading players are in a position to maximise their returns.