At the start of each year, I’ve made it a bit of a tradition to share powerful ads I find especially relevant for the times. Most of the clients I work with are going through some sort of major life or career transition, and brand relaunch campaigns can be a great point of reference and inspiration when you’re trying to relaunch your own personal brand.
Way back in January 2015, I shared ads that captured the idea of relaunching yourself with attitude during a time when I recall feeling optimistic for the world. For January 2017, during a time when we’re facing a great deal of uncertainty, information overload, and fears about the future, I’ve decided to share three ads, all released in the last week, that I hope can help you pause, reflect, and remain hopeful.
Air Canada- Who Inspires You
Releasing this the day after Trump’s immigration ban couldn’t have been accidental.
TV2 Denmark- All That We Share
Good reminder that we often have something in common even with those who seem different.
Volvo- Live Fully Now
In the face of goals not yet achieved, we shouldn’t forget to appreciate what we have right now.