The most uplifting ads I've seen in 2017


By Joseph Liu, Speaker · Career Consultant · Podcast Host · Writer

January 31, 2017 | 2 min read

At the start of each year, I’ve made it a bit of a tradition to share powerful ads I find especially relevant for the times. Most of the clients I work with are going through some sort of major life or career transition, and brand relaunch campaigns can be a great point of reference and inspiration when you’re trying to relaunch your own personal brand.

Snow Scene

Way back in January 2015, I shared ads that captured the idea of relaunching yourself with attitude during a time when I recall feeling optimistic for the world. For January 2017, during a time when we’re facing a great deal of uncertainty, information overload, and fears about the future, I’ve decided to share three ads, all released in the last week, that I hope can help you pause, reflect, and remain hopeful.

Air Canada- Who Inspires You

Releasing this the day after Trump’s immigration ban couldn’t have been accidental.

TV2 Denmark- All That We Share

Good reminder that we often have something in common even with those who seem different.

Volvo- Live Fully Now

In the face of goals not yet achieved, we shouldn’t forget to appreciate what we have right now.


More from Advertising

View all


Industry insights

View all
Add your own content +