The electronics sector is one that has been dominated by larger, sometimes online only retailers in recent years. However, brands are now looking to e-commerce for opportunities to protect, if not increase, their margins and many are now selling direct to the customer.
Retailers take note: life’s good if you sell direct
James Hammersley compares the ecommerce performance of the companies in the headlines against their key competitors and benchmarks them to find the real winners & losers.
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