Whose e-commerce team could soon be experiencing a bad day at the office?

James Hammersley compares the ecommerce performance of the companies in the headlines against their key competitors and benchmarks them to find the real winners & losers.

With Christmas fast approaching and the inevitable struggle to find new gift ideas for friends and family, many people choose to book gift experience days. In a market that relies heavily on seasonal trends it is vital that the e-commerce executions of the companies involved are up to scratch.

So who is winning the online battle for experience days? Is it the brand strong Virgin or newer challengers Red Letter Days and Buy a Gift.