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Lv= Marketing

How can LV rekindle the love and reverse the fall in profits?

By James Hammersley, founding partner

October 12, 2016 | 2 min read

In September 2016, LV reported a decrease in operating profits from £70m in the first half 2015 to just £22m over the same period of 2016. This represents a drop in profits of 69%, a decrease put down to a fall in interest rates (including bond yields) following the vote to leave the European Union.


But does this explanation go far enough or are there deeper problems than need to be addressed by the LV board? In order to discover whether online is a potential sticking point for the under-pressure insurer, we have compared its e-commerce execution against four of its closest competitors to decide who is winning the battle for online insurance.

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