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Technology Digital Detox Twitter

Digital detox – a survivor speaks: What I learned from a week without everything but Twitter

By Kerrie Finch |

August 22, 2016 | 6 min read

A week ago last Monday at 9am my team at FinchFactor conducted a digital intervention against me. I found myself locked out of email, my agenda, WhatsApp, Instagram, iMessage, and all other forms of communication – except public tweets on Twitter (no direct messages). Why? Because I’m an addict. And I need a detox. I also need to look up more.

Kerrie Finch Finch Factor Digital Detox

Today sees me look back on my habit-altering recovery programme: TWITTER DETOX WEEK (think juice detox but much harder to swallow). For seven miserable, lonely days, I have only been contactable via Twitter (or face to face) and have lived according to six key commandments.

Why? Because I currently spend up to nine hours a day on my phone one way or another, with the maximum period between usage reaching a meager four hours (yup, it’s by my pillow). That’s officially an addiction. I also wanted to see if communicating solely via one communications channel would make me more creative and spontaneous, or cripple me. As the CEO of global reputation management company FinchFactor, I was curious to see if this exercise in restraint would help me prioritise what I really need from a cross-borders digital life – both personally and professionally.

I expected to find this experiment a challenge. I didn’t expect to revert to classic addict stereotype and ‘lose it’. Within the first 24 hours of digital lock-down, I’d left my laptop in the back of a taxi, forgotten my phone charger at the hotel, tried to cheat by cracking the new email password, left my mobile on the hotel bar, begged to bend the rules, and forgotten to take part in a conference call. All of which pretty much supports the claim that the first day is the hardest. Whilst I didn’t break down in tears, my eyes did somewhat moisten during team lunch when I began to appreciate the impact of an absent MacBook Air.

kerrie finch digi detox

So what have I learned?

1. Changing behavioral habits/addictions from one day to the next scrambles your brain. It is unsettling and effectively pulls the rug from beneath your feet. Hence my loss of laptop, phone charger, phone. I also left my house keys at the office and forgot to lock my bike.

2. Make sure in advance that clients understand the why, how, when of #TwitterDetox Week and are confident that their business won’t suffer. Ensure there are safety nets in place to capture curveballs.

3. Under these circumstances, travel is tough. It’s one thing to talk with a colleague two meters away to inform/check/respond. It’s not so easy to stay plugged in whilst in transit, abroad and alone. Even checking in for a flight becomes problematic.

4. Don’t be late. If people aren’t on Twitter, how do you let them know you’re running ten minutes behind schedule?

5. Code words are fun. Because all communication has been public, I had to be prepared to discuss sensitive issues in the open. I had fun talking shop with @louston in a secret language.

6. Going public forces priorities. Rather than communicate via a public tweet many contacts either talked with a different member of the team, or didn’t get in touch at all, preferring to ‘leave it until next week’. An ‘is this urgent/important?’ filter came into play.

7. Facebook gets in the way of a productive workweek. It is wallpaper, background noise, and a distraction.

8. I’m surprised at the lack of missed calls. Yes, my daily quota was three (15 minutes total), but that shouldn’t stop people calling me. Using msgs/texts/WhatsApp rather than calling is a way of multi-tasking, perhaps, but hiding behind tech removes the standout personal touch. I missed that personal touch.

twitter detox

Whilst my mother embraced the challenge and joined Twitter to keep in touch with me (bless), many friends and business associates don’t use Twitter as a daily communications tool. It was my detox challenge, after all, not theirs: their communications habits were not being altered, restricted and re-calibrated over a seven-day period. Getting in touch with everyone I wanted to reach, therefore, has taken some lateral thinking, including creative use of photography, video diary, Google search, and wider networking via-via. Thursday saw me cycle across Amsterdam to deliver a document on a USB stick. Job done.

Did I cheat? I tried at first, but ultimately, no. I’m stronger for it and there have been some clear wins. I now have a deeper understanding of how better to leverage Twitter as a platform. I am down with gifs like never before. We have a new Twitter-generated business opportunity at FinchFactor. I looked up and caught the sun on my face. I don’t feel the knee-jerk need to check in with Facebook. I’ll be picking up the phone to make more calls. And yesterday? I slept through the night for seven whole hours, without checking my phone once. Result.

Kerrie Finch is founder of FinchFactor. Follow her on Twitter @KerrieFinch

Technology Digital Detox Twitter

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