Originally a joint venture between Bell Atlantic and Vodafone, Verizon has become the largest wireless telecoms provider in the United States despite operating for just 16 years.
It offers a national 4G network that covers 97 percent of the country and is responsible for providing wireless coverage to some of the most rural regions of the United States. It is the current market leader in the US with a market share of 35.2 per cent.
Following its acquisition of AOL, the company has now confirmed its expected offer to acquire internet giant Yahoo in a bid to expand its presence online. As the UK’s BT has shown, nurturing the cash cow can fund spectacular digital growth, so how strong is Verizon looking in its core business?
The Verizon board cite the technology developed at Yahoo as their main reason for purchase. They hope that this technology, combined with that developed by AOL, will give their company the edge in online advertising that will cement its place as the largest provider of telecommunications in the USA.
In his latest infographic, The Drum’s Mystery Shopper compares the online performance of Verizon against three of largest telecommunications providers in the US – AT&T, Sprint and T-Mobile – to conclude whether Verizon is ready for this headline-dominating acquisition or will it distract at a critical time?