The best performers in e-commerce – and what it takes to be up there with them

James Hammersley compares the ecommerce performance of the companies in the headlines against their key competitors and benchmarks them to find the real winners & losers.

Over the past six months, the series of infographics produced by The Drum’s Mystery Shopper have investigated and reported on the online performance of over 50 e-commerce executions. This bi-annual round up gives an overview of this performance and draws some conclusions about what drives superior performance and what defines it.