Shut the front door! E-commerce has an effect in a 24 hour world
It may not surprise most of you that Tesco and other equivalent UK supermarkets have been scaling back their expansion plans of late. Apparently the growth of discount competitors such as Aldi & Lidl have bitten into their market shares and are eroding profits (as well as their dreams of UK, European and eventually Global domination).
But does the recent news that Tesco are further reducing the amount of hours some of their stores are open, hint at a new trend … the E-commerce take-over of late night shopping?
Yes, Tesco has announced today that several of its 24 hour stores are now closing in the evenings, as there’s apparently been a reduction in the demand for out-of-hours shopping. It seems that less and less people are heading to the aisles in their pyjamas (hopefully) to buy a loaf, a pint, a school shirt, a laptop or whatever. It can come as no surprise that more and more people now stay in their beds and buy online from their favourite retailers instead.
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And… If Mrs Sutherland is anything to go by…. Your modern savvy online customer now fills their virtual shopping basket with products during the day. They then lie (some almost horizontally) in-wait for the digital store to automatically slip into sale mode after the midnight witching hour has passed, before swooping in to purchase at a decent discount.
Does this now mean that those stores which have previously been open 24 hours a day and 365 days of the year… now need door locks? I know a decent E-commerce store that can do them a deal…..