Boohoo Online Branding

Is it time for tears from the competitors of

By James Hammersley | founding partner

May 6, 2016 | 2 min read

This month online clothing store announced an overall revenue rise of 40 per cent to £195m, an increase coinciding with a 34 per cent rise in active customers to a base of four million active users. With an increase in sales in all territories, has planned additional growth in the US, Australia, France and Ireland.

There is no question that the online clothes market is a tough one and will certainly be benefiting from the absence of high street store costs. But is this enough to stay ahead of the pack? We have placed against four of its closest competitors to see if the good times are set to stay for the management.

Boohoo Online Branding

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