The Drum Awards Festival - Official Deadline

-d -h -min -sec

Ecommerce Retail Ted Baker

Will Ted Baker’s online performance keep it in fashion?

By James Hammersley, founding partner

March 31, 2016 | 2 min read

In March 2016, Ted Baker announced that its online sales have increased by 45.8 per cent for the year to 30 January, bringing in revenue of £53.5m, suggesting that it was potentially at the top end of performers in the branded fashion sector.

With some big hitting brands such as Hugo Boss and Ralph Lauren and high profile competition from the likes of Paul Smith, Ted Baker is in a tough market. We ran them through our benchmarking tool to see if there were any lessons that could be drawn from their comparative performance and to see who is competing for their space and whether there are other potential threats out there to maintaining their admirable growth rate for the last 12 months.

Ecommerce Retail Ted Baker

More from Ecommerce

View all


Industry insights

View all
Add your own content +