Which package operator will be flying high in 2016? Putting travel firms to the e-commerce test

James Hammersley compares the ecommerce performance of the companies in the headlines against their key competitors and benchmarks them to find the real winners & losers.

With the new year comes the rush to sell us summer holidays. We have seen several new entrants into the package holiday market in recent years and at the end of 2015, online hotel, flight and holiday retailer Onthebeach.co.uk announced that they have arranged over one million breaks in a year for the first time.

So how are the holiday companies shaping up? With prices still under pressure, competition is hotting up and we wondered who would end up with sand in their face and who will win the battle of the sunloungers?

James Hammersley is a founding partner of Good Growth. He is also the co-author of ‘Leading Digital Strategy’, a guide to e-commerce strategy.

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