Infographic: Why Digital Asset Management is a must-have for marketers

The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.

Anna Cotton of Brandworkz.

New research conducted by Brandworkz has revealed that marketers who use a Digital Asset Management (DAM) platform are faster, more accurate and more productive than those who don’t .

An infographic based on the survey’s findings (below) shows that marketers can see an 85 per cent reduction in requests for digital assets to central marketing by external teams when they use a DAM system. The marketers who took part also saw brand consistency increase by 30 per cent and time to market reduce by as much as a month.

Brandworkz researched how its 100+ clients use Digital Asset Management to automate time consuming administrative tasks associated with day-to-day brand management, allowing them to focus on brand building instead.

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