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The Drum

Twitter introduces mute button, pop-up restaurant takes Instagram payments and chihuahua becomes social star

It's social media, minus the irritating hashtags. Iona St Joseph cuts through the clutter to bring you a weekly update on the social stories you need to know. A trained journalist, Iona manages the social team at 10 Yetis' dedicated division, A Social Media Agency. You can follow her daily musings and opinions on Twitter @ionastjoseph.

Loads of social media news for you to get your teeth into this week, internet fans, so grab yourself a cuppa and distract yourself from whatever important piece of work it is you should be doing right now.

Facebook page ignites hijab debate

A Facebook page set up by a London-based Iranian journalist has attracted more than 173,000 likes in under two weeks, as thousands of Iranian women post pictures of themselves without their veils online.

Masih Alinejad said that she had been bombarded with images and messages since setting up the page ‘Stealthy Freedoms of Iranian Women’, and stated her belief that women should have the freedom to choose

whether or not they wear a hijab. “I just wanted to give a voice to thousands and thousands of Iranian women who think they have no platform to have their say,” Alinejad said.

The page has obviously ignited what has been a long-running cultural issue, and it’s wonderful that so many women have been given both the platform and the opportunity to share their support for an issue that they believe in.

Chihuahua rescue create social media meltdown

After tweeting a picture of a Highway Patrol officer rescuing a distressed Chihuahua from the central reservation of a busy US highway, the pup appears to have become a bit of a social media sensation.

The dog was coaxed into the arms of Officer Edmon by using a protein bar, and then taken to an animal shelter, which has subsequently received a number of offers to adopt the nervous pup.

Twitter allows you to mute annoying peopleAt bloody last, Twitter has introduced a mute feature on the site, as well as on both iPhone and Android apps.If you want to mute someone, it’s super simple. All you have to do is tap the gear icon on someone’s profile, and then choose ‘mute @username’. You can also do the same directly from a tweet, tap more and then ‘mute @username’. Now, I’m a fan of tough love, so if someone pisses me off on Twitter, it’s a swift unfollow and they’re out of my life. However, for those people you feel you have to follow (the annoying work colleague, the desperate ex-client, boring friends from uni), you can not just mute the crap out of them and never hear from them again. Hurrah!Pop-up restaurant allows you to pay with InstagramThis just sounds like another day in the life of a hipster: nice little pop-up launches, you can pay with Instagram. Wicked cool! Except that the pop-up restaurant is from Birds Eye. Yup, as in frozen peas and fish fingers. The Picture House restaurant serves two new items from the brand – its delicious sounding Fish Chargrills and Chicken Inspirations. However, the actual idea behind the pop-up is good. All you have to do to earn your meal is upload the picture with the hashtag #BirdsEyeInspirations and Bob’s your father’s brother. And that’s not even the end of it. Diners will also get tutorials from Marie Marte, who is apparently quite well known for her food photography on Instagram. Birdseye isn't the first to do this though, as Kellogg’s carried out a similar campaign in Stockholm last year.Carter’s banana request breaks the internetMemes are part of the internet’s DNA, right between pictures of cats and handy life hacks. So when your kid neighbour knocks on your door and asks for a banana, you’re gonna take a picture of that shit and put it on Reddit. Naturally, this then spawned the creation of a wide variety of memes featuring young Carter who, like many of us before him, simply had a hankering for a banana.