The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Ad Campaigns Advertising Case Study Advertising

World Cup mania begins, and dubstep gets HOT!


By VAN Team | VAN

April 24, 2014 | 2 min read

Top trending Brand videos:

With less than 50 days until the start of the World Cup, partner brands are really starting to capitalise on their sponsorship deals. This week’s branded chart topper comes from the official motor oil of the tournament, Castrol, and pits global rally icon and YouTube star, Ken Block, against one of the expected stars of the tournament, Neymar. With over 1 million views in its first 24 hours it shows the appetite for World Cup related content and it probably won’t be the last viral you watch this summer that’s backed by samba music.

Another timely entry in the chart comes from Greenpeace, who are capitalising on World Earth Day to launch their Greenbees campaign. It’s a short video which playfully highlights declining bee populations in the face of a “harmful, chemical-intensive agriculture model” (in the words of a Greenpeace spokesman). They’ve got a strong track record of producing virals that simultaneously inspires action and applies pressure on politicians and big business… and this looks set to do the same.

Top trending UGC and entertainment videos:In the UGC chart science, engineering, dubstep and fire combine in the production of the Pyro Board; a system of pipes and gas which react to musical frequencies to produce mesmerising pyrotechnic displays. Made by Veritasium, the science channel with over 1 million subscribers, the video gives an overview of the science behind the Pyro Board, before showing-off what it can do.

Making another appearance in the chart is the latest instalment of Screen Junkies’ Honest Trailers series and this week they take a tongue-in-cheek look at Martin Scorsese’s Wolf of Wall Street. Poking fun at the excessive drugs, sex and run-time of the film (plus poor old Oscar-less Leo), Screen Junkies’ pitch-perfect Hollywood parodies are a refreshing take on an industry which can take itself too seriously.

Squeak of the week:Kid hugs a chicken. Looks weirdly comforting. Enough said.

Ad Campaigns Advertising Case Study Advertising

More from Ad Campaigns

View all


Industry insights

View all
Add your own content +