The week in social media - feat. Michael O'Leary's best tweets and Arnie Schwarzenegger's brilliant appearance on Reddit

By Iona St Joseph

October 23, 2013 | 3 min read

Ryanair CEO takes off on Twitter

Everyone’s favourite CEO Michael O’Leary, boss at Ryanair, took to Twitter this week to speak to customers as part of an effort to try and clear up the company’s slightly muddy reputation.

Now, the words ‘sexism’ and ‘car crash’ are being bandied about, but I think Ryanair’s publicity stunt was a roaring success. It was clearly more of a publicity stunt than an attempt to get the public back on side. To be honest, I think Michael O’Leary could say pretty much anything and people would still be chomping at the bit for cheap flights from Ryanair.Some of his tweet gems include:
The Sun forced to apologiseThe Sun SERIOUSLY borked it on Twitter at the weekend, as someone decided it would be sensible to post a Madeline McCann joke. Yup, you read that correctly.After contestant Tamera Foster was allegedly caught shoplifting for Boots, The Sun tweeted the following during her performance of Emelie Sande’s ‘Beneath your Beautiful’ on Saturday night:“Forget makeup, the only way Tamera’s gonna lose this is if she admits to stealing Maddie #xfactor.”Eeeesh. Needless to say, Twitter users went straight for the pitchforks and an apology followed not long afterwards David Cameron calls out FacebookOur PM David ‘Call me Dave’ Cameron has criticised Facebook after it emerged that the social network is allowing videos showing people being decapitated to be shared and viewed on their site.DC has branded the site and those behind it as ‘irresponsible’ for allowing the content to be shown, and subsequently accessed by anyone with an account. Facebook actually removed such clips earlier on this year, but has clearly reviewed its policy on showing videos of beheadings (I wonder if it has an account exec dedicated to such decisions?) and decided to reverse it.The decision has been confirmed by Facebook, which has said it now believes that users should be free to watch, and condemn, such videos. British Gas flame extinguishedAfter announcing news of a 9.2 per cent price hike for gas and electricity bills, British Gas thought it would be a good idea to take to Twitter. It was wrong.The #AskBG hashtag was inundated with disgruntled customers who were not best pleased about having to fork out more for their utilities.It has also emerged that British Gas is, in fact, looking for another social media manager, so it looks like somebody paid the price for that poorly judged social media strategy…
Arnie is Schwarz-someEnough of the bad stuff. Arnold Schwarznegger has cemented his position in the Hall of AWESOME after he took to Reddit to ask fans to request their favourite quotes from their films. He then filmed himself saying them and uploaded them to YouTube.I am choosing to believe that it’s a complete coincidence that Arnie has a new movie out soon and he’s chosen this week to pull this little stunt.

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