CEOs may be anti-social, but Fortune 500 companies are hitting Instagram
CEOs lack social presence
Facebook's friendship map
Part of the reason a number of businesses are so stuffy on social media is probably due to the fact that a massive 68 per cent of CEOs actually have no social media presence whatsoever.
The hardest part of planning and executing social media campaigns is when the client tells you what they want, but then decide that they can do better themselves. Nothing makes me die inside more than when carefully thought out ideas that are guaranteed to create engagement are pushed aside for a hashtag competition.
On the other hand though, if your CEO has absolutely no idea about anything to do with social media, this could end up being a bonus, as they won’t know what the hell you’re even on about.
Facebook maps friendships
Mark Zuckerberg has shared a picture that is both mesmerising and depressing at the same time, as it shows off the global connections between users.
The picture is a glowing tracer map with blue arcing lines, connecting each user’s geographical location with that of their friends.
It’s lovely to see how connected everyone is in the world, but it’s a bit of reality check to see how many people around the world are on Facebook and how many people are coming to rely on it now.
I remember the good old days when you were only on Facebook to chat to your friends and join groups like ‘The Vince Noir Appreciation Society’ (seriously, in 2006 there was an appreciation society for EVERYTHING), and not everything was a spammy post to try and get you to ‘like’ a page. Those were the days, eh?
Quarter of Fortune 500 Companies have Instagram
An impressive 25 per cent of the top Fortune 500 brands now have Instagram.
I can’t help but feel this is just because someone has read an article about Instagram's recent milestone of reaching 150m users and said ‘I know a way that we can target 150 million extra people with crap – I mean news – from our brand!’
While all of these active brands have posted pictures, video production is still minimal and the most popular filter is, apparently ‘No Filter’, followed by Lo-Fi and X-Pro II.
It will be interesting to see if it’s the same brands that take Instagram up on their advertising when it launches next year.