Survey: French hacks hate Twitter and UK PRs have 10 minutes to respond to reporters
Content has moved on from being the sole province of journalists and PRs. In 2013, there are a lot more people trying to do it - content marketeers, SEO practitioners and digital experts.
Barr: "So many people contact journalists these days"
But one area journalists still have strength in is authority. As Google has moved to recognise strong brand names and deliverers of content, journalists have found themselves flooded with even more enquiries from the aforementioned groups while still dealing with PRs.
To try and help those reaching out to journalists, PR boss Andy Barr has researched what journalists across the globe actually want and will be presenting his findings, called The Loves and Loathes of a Journalist, at a CIPR event in Glasgow on September 12.
Barr revealed a sneak peek of his findings prior to the event. He said: "Everyone thinks Twitter is this great comms tool but not everyone agrees.
"Journalists in France and Germany really don't care about it at all. Having said that, others do but you have to be quick. If a UK journalist gets in touch with you on Twitter, you've got 10 minutes to reply before they go and find someone else to comment on their story or help them out.
"That's a tight window for people but forewarned is forearmed."
You can book tickets for the event here.