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ABC Analysis Scotland : Scottish sales buck the national trend with growth in August

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By Carat on Media..., Media

September 6, 2013 | 2 min read

ABC Analysis Scotland : Scottish sales buck the national trend with growth in August

Overview by Fiona Booth – Account Director, Insight

According to the August circulation figures released by ABC total sales of national newspapers in Scotland for seriously outperformed the national results by showing growth rather than decline with sales up 2.9% on July, as every title in the market posted gains month on month. Longer term, however, the Scottish market continues to fall more steeply than the UK as a whole, with national newspaper sales north of the Border down 8.1% when compared to last August.

The same three titles continue to be the only ones selling over 200k copies daily in Scotland. The biggest selling national title in Scotland, and the UK, in August was The Sun again with an average net circulation in Scotland in August of 266,289. The Sunday Mail was number two again with average monthly sales of 263,426, and saw greatest increase in physical copies with an extra 9,594 copies sold on average compared to last month. The Daily Record rounded out the top three with an average net circulation in Scotland of 227,445.

The Guardian and sister title The Observer added the most proportional copies compared to last month, with sales up 12.4% and 11.9% on July respectively. The i saw the only annual growth north of the Border as it did for the UK as a whole, up by almost 1.3k copies and 7.2% on last August.

All figures sourced from ABC

* Please note The Herald/ Sunday Herald and Scotsman/Scotland on Sunday are now only releasing six monthly figures and are therefore not included in this analysis.

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