ABCs: June newspaper sales fall more steeply in Scotland than rest of UK
Overview by Fiona Booth – Research Manager
Total sales of national newspapers in June fell more steeply in Scotland than for the UK, down 1.1%* on May according to latest circulation figures released by ABC. Longer term, the Scottish market is more in line with the UK, down 10.7% on the same time last year.
The Sun continues to be the biggest selling national title in Scotland as well as in the UK, with an average net circulation in June of 263,512 north of the border. The Sunday Mail takes the second spot with 257,796 with sister title the Daily Record rounding out the top three for June at 228,515. These titles are the only three to sell over 200k copies daily in Scotland.
The Daily Mail had the best month, seeing the greatest monthly growth in actual sales (almost 5k) as well as proportional (5.0%). The i mirrored its UK performance, being the only title to see yearly growth north of the border with sales up just over 2k/11.9% on last June. In contrast, The Sun shed the most physical copies month on month (almost 5k) as well as year on year (over 43k).
All figures sourced from ABC
* Please note The Herald/ Sunday Herald and Scotsman/Scotland on Sunday are now only releasing six monthly figures and are therefore not included in this analysis.