40,000 app downloads, 300,000 video views, and 67,000 mins of earned viewing resulted from TalkTalk's X Factor app in 2012. Here, The App Business shares what went into the making of the app.
We’ve all seen the show. And, love it or hate it, The X Factor continues to be the biggest series on Saturday night TV. As sponsors of the X Factor, TalkTalk wanted to create the latest and most challenging instalment of their user-generated strategy across web and mobile, giving fans the chance to take part in their very own music video production. The website, Facebook and iPhone app gave users the chance to create and star in their own music video which they could then share with friends via Facebook, Twitter or Google+ and the best of which could even star on TV.
With CHI as the creative lead and MPC running the TV production, The App Business’ challenge was to design and develop the Web platform, giving fans the opportunity to create their very own music video – via the Web, iOS or Facebook – and then view a high-quality video composition of it in real time – all of this in just 8 weeks.
Concepting, designing and building a product of this kind, in such a short turnaround, was never going to be easy, so we had to make sure our efforts were focused on the areas that mattered most.