Viral Highlights - Local business ad beats big brands to top the viral chart.
Comedic duo Rhett and Link continue to work their viral magic this week, topping the most shared branded ads chart with a new commercial for a chiropractic centre in LA. If you have a small business and you’re looking to produce a low budget viral sensation, getting these guys on side certainly won’t do you any harm - released just last week, the video has already raked in over 4 million views and counting!
As filmmakers and musicians Rhet & Link have built up a massive following online, becoming famous for their awkwardly kookie commercials for local businesses. They’ve certainly captured the attention of the advertising world, managing to succeed in appealing to the interweb where many big budget brands before them have failed! They’ve now even got their own show on IFC, to document the process of creating their viral masterpieces.
Cracked Chiropractor is the latest addition to Rhet & Link’s “I Love Local Commercials” series, following on from Shift It, which was trending in the chart just last week. The video features chiropractic centre owner, Ryan Lee, contorting the bodies of his patients into a range of awkward positions, complete with cringeable bone crunching sound effects, a monotone voice over and a somewhat creepy level of eye contact from the man himself, the video makes for a rather bizarre viewing experience, ticking all the boxes of Rhet & Link’s trademark style.
In my opinion it’s not in the same league as some of their other viral hits, including the infamous Mr. Chuck Testa who became a bona fide Internet meme and a viral star in his own right last year, and of course the awesome Colonics Commercial. Nevertheless, it's certainly proving to be a hit online!