Scottish newspaper sales down 10.5% on last year as circulation gloom persists


By Carat on Media... | Media

May 10, 2013 | 2 min read

Overview by Fiona Booth – Research Manager

Average sales of daily and Sunday newspapers in Scotland * in April were down 0.4% on March and down a much steeper 10.5% compared to last April according to new figures released today by ABC.

The Sun continues to sell the most newspapers in Scotland, with an average net circulation in April north of the Border of 271,953. The Sunday Mail and its sister title the Daily Record round out the top three with average sales of 267,043 and 234,313 respectively in April. These three titles were also the only three to sell in excess of 200k copies daily in Scotland.

The Mail on Sunday added the most physical copies month on month with an average 1,790 sales, while the Guardian saw the greatest proportional growth with sales increasing by 3.2% on March. Over the longer term i was the clear winner, up 15.3% with an extra 2,545 copies sold on average compared to this time last year.

Doing less well, the Sunday Mail’s circulation was down 2,258 copies on average versus March while the Sun took the biggest hit year on year, shedding 42,723 copies on average. Proportionately, the Daily Star took saw the greatest month on month loss, down 3.7%, while the Independent fell furthest compared to last April, down 33.7%.

All figures sourced from ABC

* Please note The Herald/ Sunday Herald and Scotsman/Scotland on Sunday are now only releasing six monthly figures and are therefore not included in this analysis.


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