Creativity in Paper
Emma Linley, creative papers product manager at Antalis McNaughton, which will be sponsoring tonight's Roses Creative Awards, discussed the evolution within print and the heightened creativity that different paper stocks can add to marketing communications and publications as a result.
Print technology has moved on at such a pace, providing designers with a great platform to demonstrate the eye-catching stocks and innovative substrates available for customers to differentiate themselves.
We understand the importance of finding the perfect paper for your design, which is why we offer full support and advice, so you will not have to compromise on creativity.
From fashion led colours, metallics and translucents to modern textures and unusual finishes, all brought together to help designers find the ultimate creative solution to any communication piece.
These diverse papers and boards are brought to you by Antalis McNaughton and all are produced by Arjowiggins Creative Papers mills in the UK and Europe, ensuring the highest quality finish, the best possible service offer and full environmental credentials across the whole range.
Available in a huge range of textures and colours for truly inspiring designs, creative papers can add the WOW factor to your work.
At our recent nationwide customer events, we highlighted the capabilities that are possible with paper (Curious Collection, Conqueror, Rives, Pop’Set, Keaykolour), through a number of pop up artwork pieces, showcasing iconic images entitled “Decades of Design” through the era’s – 1930’s to 1990’s,using a variety of finishing techniques including embossing, spot UV, screen printing, foil blocking etc.
To help making paper selection easier, Antalis McNaughton has launched a new split pack offer, giving customers a greater choice of paper with less cost and waste, simply by being able to order paper in the quantities they require. Keaykolour, the premium quality, coloured paper range, is the first product in the Creative Papers portfolio to be offered in minimum quantities of 25 sheets per colour, weight and finish, in B1 size.
The ability to purchase these creative papers in smaller quantities means that printers and designers can now choose the colour and weight they need without it being prohibitively expensive.