One we should all remember


By Craig McGill

February 15, 2012 | 1 min read

One for all Chip Shop Award entrants to remember - wise words from the Father of Advertising, David Ogilvy:

Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.

(Thanks to Bill Bennett for the heads up)


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