SNP, Labour, Conservative… Liberal Democrats; is it likely?
I spoke fairly recently with Simon Francis, CEO Saatchi and he told me that in the past 2 years he had not recruited a traditional Ad person, the majority were digital related. Not a conscious move just a client requirement – could the same be said of your agency? And if not why not?
Do we undertake research that tells us where the biggest and most receptive audience are or do we go with what we know; stay in our comfort zone, delivering what we know works to a diminishing audience?
I live and work mostly in Scotland and I regularly hear of new digital agencies springing up and growing rapidly, can the same be said of traditional – not by me. Our market place is changing, consumer behaviour is changing and I don’t just mean the online social media revolution. The social scene is a whole new ball game for tradionalists – a friend of mine once said “if you talked to me the way advertising talks I’d punch you in the face.”
Change might be good (we heard it from Obama and now Cameron) but in reality it’s bloody difficult to embrace, maybe now’s the time for you to look a bit closer?