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Waterworld launches website built by SO Marketing

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June 23, 2021 | 2 min read

Waterworld is the UK’s number one indoor aqua park

Located in Staffordshire, the group wanted a local agency to deliver a new website to reflect the waterpark’s tropical re-theme.

After a competitive pitch process, Waterworld’s team chose SO Marketing to design and build the new website. A balance between the heavily designed tropical elements and a simple user experience makes this site work for families viewing with their children.

Consideration for the tropical Inca theme of the waterpark was key to ensuring brand consistency throughout the entire user experience. Being a popular destination with a strong physical theme, the experience needed to start online where most people begin their journey.

With functionality needed like videos of the rides and a simple navigation to help with booking tickets and seeing the latest events. User experience had to be both engaging and efficient.

The website launched in time for the new season and the lift in restrictions for the coronavirus pandemic.

Wayne Goodall, Waterworld’s group commercial and compliance manager, “We worked with So Marketing to design the latest version of the Waterworld website and were really impressed with the results. More importantly, the level of service throughout the process was exceptional. James and his team were very quick to respond and no detail was too trivial for them. We would gladly work with SO Marketing on future projects.”

James Aberley, SO Marketing’s senior partner, “Local to us, Water World is the most well known indoor aqua park in the UK and we were excited to take on the opportunity of creating an experience website that was different to our normal roster of B2B and E-Commerce websites. Creating a highly themed and visually striking design with usability in mind for guests looking to visit was a great experience for us and the whole team had a great time working with the client's in house marketing team.”

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