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Content Strategy Retail Content Ecommerce Content

Are you losing sales due to sub-par content?



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July 28, 2021 | 2 min read

As the world locked down due to the pandemic, we saw an ecommerce boost

And it's predicted that this surge in online shopping will continue as consumers return to bricks and mortar stores.

We highlighted in our previous article how important the role of ecommerce content is in the online shopper's purchase journey. Enticing category pages, persuasive product descriptions and helpful buying guides can turn ambivalent browsers into buyers.

Our report, Winning the ecommerce content race, analysed the ecommerce content of 100 leading retailers in the US, to see how well they were doing.

The results, summarized in the infographic below, paint a mixed picture. Some retailers, such as Lowe’s and Levi’s, offer stellar online experiences. Their websites use persuasive content that answers pre-purchase questions and nudges users to buy.

But many others are still neglecting this important piece of the purchase journey, risking revenues, reputations and ROI. In fact, our research indicates that 74% of the retailers in the report are losing sales due to sub-par ecommerce content.

If you're selling online, through your own website or through a marketplace such as Amazon, it's important to get your ecommerce content working as hard as it possibly can. Take a look at the highlighted results of our report in the infographic below, request a copy of the full report, or claim your free Quill Quality Score to see how your own ecommerce content matches up.

Content Strategy Retail Content Ecommerce Content


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