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Super Bowl marketing: JCPenney's mittens, Dorito's ambush, Budweiser's ad and more - vote for your favourite

The Super Bowl battle was a far closer competition for brands than between teams as the Seattle Seahawks beat the Denver Broncos. We take a look at all the advertising that went on - from the paid TV ads to the tweets - and ask you to choose the winner.

According to iSpot.tv, Budweiser was the brand which won the Super Bowl in terms of TV advertising, accounting for over 18 per cent spot share. But brands such as JC Penney scored big on Twitter, while Dorito's ambush marketing also scored highly. What do you think? And no, Joe Namath's coat does not count.

Creative Review: 

Audi

Axe

Agency: BBH London
BBH Deputy Executive Creative Director: David Kolbusz
BBH Creative Team: Daniel Schaefer and Szymon Rose, Jack Smedley and George
HackforthJones
BBH Product Designer: Rosie Arnold
BBH Strategic Business Lead: Ngaio Pardon
BBH Team Director: Heather Cuss
BBH Team Manager: Amy Forster, Cressida HolmesSmith
BBH Strategy Director: Agathe Guerrier
BBH Strategist: ShadiSade Sarreshtehdarzadeh, Tom Callard
BBH Product Design: Rosie Arnold
Film Credits: BBH Producer: Ryan Chong
BBH Assistant Producer: Laura Graham
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: Debbie Turner
Producer: Laurie Boccaccio
DoP: Greg Fraser
Service Company Living
Films, Thailand
Editor/Editing House: Neil Smith @ Work Post, London
Post Production: Iwan Zwarts @ The Mill
Music Composition: Philip Kay @ Woodwork Music
Sound: Will Cohen @ String & Tins and Factory Studios

Beats Music

Bud Light

Budweiser (puppy)

Agency: Anomaly, New York
Production: RSA Films
Director: Jake Scott

Butterfinger

Channel 4

Agency: 4Creative

CarMax

Cheerios

Executive Creative Director: Peter Moore Smith
Executive Creative Director: Justin Ebert
Creative Director: Johnnie Ingram
Copywriter: Nick Marchese
Art Director: Taylor Lucas
Chief Production Officer: Tanya LeSieur
Head of Content Production: John Doris
Executive Producer: Dani Stoller
Music Director: Eric Korte
Business Manager: Christina Mattson

Chevrolet

Chobani

Agency: Droga5, NYC
PR: Weber Shandwick

Chrysler

Coca-Cola (going all the way)

Agency: Wieden+Kennedy Portland

Doritos

Doritos

Doritos

Doritos 'crashed' the Super Bowl with Denver orange jackets forming a Doritos shape.

Duracell

Go Daddy

Director: Bryan Buckley

GoPro

H & M

Hyundai

Jaguar

Media Planner: Mindshare
Executive Creative Director: Werner Krainz
Creative Director: Matt Page, Piggy Lines
TV Producer: Michael de Vries
Advertising agency: Spark44

Heinz

JCPenney

JCPenney

Tweeting while wearing mittens was blamed for this by JCPenney, but either way, it garnered a lot of coverage for no cost!

Jeep

Kia

Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
ACD/Art Director: Kristian Grove Moller
Art Director: Mike Wilson
Copywriter: Courtney Pulver
Head of Production: Carol Lombard
Production Company: MJZ
Directors: Carl Erik Rinsch / Colin Jeffery
Editorial: Union Editorial
Post Production: Digital Domain
Music & Sound Design: HUM

Labatt

M&M

Microsoft

Microsoft's first Super Bowl ad

Oikos Greek Yougurt

Radioshack

Skittles

Skittles

Skittles live tweeted the Super Bowl, relating everything to the sweet product.

Smart Car USA

Smart Car USA

Tweet sent following Joe Namath's jacket causing Twitter hilariousity

Squarespace

Tide

Tide

Tide created Vines for the majority of planned Super Bowl ads - including a puppy for Budweiser.

Time Warner Cable

T-mobile

Toyota

ECD: Chris Adams, Margaret Keene, Ross Ludwig
CD: John Payne, Veronica Elizondo
ACD/Copywriter: Matty Poitras
ACD/Art Director: Jera Mehrdad
Copywriter: Marcela Angeles
Director of Content Production: Sara Seibert
Executive Integrated Producer: Margaret Nickerson
Senior Integrated Producer: Holly Otto
Associate Integrated Producer: Antonietta Smekal
Project Managers: Christen Gillbank

Turbotax

Volkswagen

Agency: Arognaut

Wonderful Pistachios