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The Drum Show: how AI, retail media and CTV are reshaping the ad landscape


By Maria Greaves, Assistant editor - branded content

July 10, 2024 | 2 min read

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Watch leaders from TripleLift and Criteo explore how advertisers can embrace the potential of emerging technologies.

Andrew Eifler and Matthew Hogg Discuss the Future of Advertising

Andrew Eifler and Matthew Hogg Discuss the Future of Advertising

"We're really just at the beginning of the technology adoption curve," says Andrew Eifler, chief product officer at TripleLift, in conversation with The Drum and Matthew Hogg, Criteo’s senior vice president, global business development and partnerships. And the industry’s “flight to quality” promises a new, data-driven future of creativity, as advertisers seek more effective and meaningful ad placements which perform well in real-world conditions rather than just serving impressions.

The rise of commerce media, with brands leveraging audience data for targeted advertising beyond traditional retail environments, also underscores the industry shift towards quality over quantity.

Meanwhile, the intersection of native advertising and retail media will also be a hotbed of innovation. And the convergence of retail media and CTV is the next, big, untapped industry opportunity, with AI-driven creative formats further lowering production costs and improving targeting precision.

Uncover more learnings for the year ahead as our panel share new opportunities for advertisers to adapt, innovate and connect with audiences more effectively.

Watch the full video on The Drum TV

Artificial Intelligence Martech Retail Media

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