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By Amy Houston, Senior Reporter

July 3, 2024 | 4 min read

This compelling and engaging ad is our favorite today, the spot highlighting career opportunities in maritime manufacturing by leveraging a historical figure to address contemporary issues.

For Adam&EveDDB’s first campaign for BlueForge Alliance, viewers see a modernized version of ‘Rosie the Riveter,’ a symbolic figure who historically represented women’s contributions to the workforce during the second world war.

Fast-forward to 2024 and this contemporary rendition symbolizes perseverance, confidence and the pursuit of a fulfilling career. The narrative follows her journey as she transitions from temporary gigs to discovering a stable and rewarding career in maritime manufacturing.

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What makes this ad so engaging is its strategic blend of nostalgia and forward-thinking. By reviving a well-known character, the campaign bridges generational gaps, appealing to both older audiences who recognize the icon and younger ones who are looking for meaningful employment. The ad effectively highlights the difficulties many people are facing with employment today.

The execution of the spot blends powerful visuals with a poignant storyline, with the hopes of inspiring people from all walks of life.


BlueForge Alliance

Principal, business affairs and outreach: Melissa Wren

Managing director, marketing and communications: Erin Johnson

Technical director of programs, marketing and communications: Lauren Everett

Adam&EveDDB NY & UK

Chief creative officer: Richard Brim

Executive creative directors: Daniel Bonder, David Brown

Senior art director: Willow Ennen

Senior copywriter: Gabe Santana

Head of production: Abbie Noon

Executive producer: Christina Carter

Associate producer: Kayla Rudess

Managing director: James Rowe

Group business director: Vanessa Colon

Account supervisor: Carla Freire

Head of business affairs: Matthew Friday


Director: Nick Ball

DP: Alwin Kuchler

EP/president: David Zander

EP: Noah Goldsmith

Line producer: Karen Chen

Production supervisor: Beth Schiffman

1st AD: Peter Kohn

Production designer: Andrew Clark

Location manager: Dave Doumeng

2nd AD: Heather Anderson

2nd 2nd AD: Andrew Hands

Costume designer: Patrik Milani

Key costumer: Amanda Carter

Key makeup: Olive Meyer


Music supervision: The Hogan

Music supervisors: Sean Hogan, Isa Rehman

The Den

Editor: Leo King (from Stitch)

East coast head of production: Brigitte Stanovick

Sr producer: Michelle Seidenfrau

Assistant editor: Evan Carp

Wave Studios

Executive creative director + supervising sound designer and mixer: Aaron Reynolds

Sound designer and mixer: Isaac Matus

Executive producer: Vicky Ferraro

Audio post producer: Pooji Jonnavithula

Color Collective LLC

Colorist: Alex Bickel

Color producer: Claudia Guevara

Color assistant: Javiera Ergas


VFX supervisor: Thomas Graham Phil Crowe

Creative lead: Jade Kim

Creative team: Dan Fine, Ashley Thomas, Alex Koester, Andy Wheater, James Cudahy, Damien Cho, Juan Carlos Barquet, Lenz Kol, Franz Kohl, Ryan Harper, Juan Zavala

Production team: Anna Kravtsov, Olivia Schneider, Kamilla Kulieva

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