The Drum Awards Festival - Extended Deadline

-d -h -min -sec


By Amy Houston, Senior Reporter

July 2, 2024 | 2 min read

Hot on the heels of her Glastonbury performance, the singer strides into the spotlight once more in a newly released O2 ad promoting her upcoming tour. This refreshing revival of the iconic ‘Walk’ campaign is our favorite ad today.

Remember the O2 ‘Walk’ ads that featured stars like Beyoncé, Ed Sheeran and Lady Gaga? Today, the series makes a triumphant return with none other than the pop princess of the moment, Dua Lipa.

Powered by AI

Explore frequently asked questions

Filmed in public on the hottest day of the year so far, the spot draws inspiration from Lipa’s vision of British beach holidays. It follows her as she strolls through nostalgic seaside scenes to her hit tune, Houdini, culminating in a dramatic arrival on stage, setting the scene for her much-anticipated tour next year. This marks the first installment in the ‘Walk’ series in six years, following its initial introduction in 2009.

The timing of the ad is impeccable, capitalizing on the buzz generated by Lipa’s Glastonbury set, which made headlines over the weekend. The nostalgic element of the ‘Walk’ ad, combined with a throwback to classic British staycations, creates a compelling recipe for success.


Agency: VCCP London

Production: Girl&Bear

Director: Daniel Wolfe

Creative digital agency: Bernadette

Creative Creative Works VCCP

More from Creative

View all