The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Creative Emma Watson Celebrity

Emma Watson’s Renais Gin arrives in US with ad campaign directed by Watson herself


By Audrey Kemp, LA Reporter

June 27, 2024 | 8 min read

Emma and her brother Alex, both known for their roles in the Harry Potter film franchise, celebrate the US launch of their luxury gin brand with an exclusive campaign directed by Emma herself.

emma and alex watson

The Watson siblings team up for their gin brand's US advertising debut / Credit: Renais Gin

Today marks a significant milestone for Renais Gin, a new, luxury spirits brand co-founded by British actors Emma and Alex Watson, as it is now available in 40 US states and select locations in California.

To celebrate this expansion, Emma Watson unveiled on Instagram an extended campaign for Renais that she directed and styled. The film offers her 74.6 million followers an intimate yet lighthearted journey through the brand’s inception, backstory and values.

The campaign was self-produced, without the assistance of an ad agency.

“I am very proud to share my director’s cut commercial for @renaisspirits to celebrate us heading to the United States,” Watson wrote in an Instagram post announcing the campaign.

“The US has been my second home since I first went to Brown in Rhode Island, so I am thrilled to be bringing Renais abroad and home again! Making this with friends and family has been one of the most rewarding, creative experiences I’ve ever had.”

Powered by AI

Explore frequently asked questions

Emma’s creative touch extends further with her design of a limited-edition sleeve exclusive to the US market, which feature her illustrations of some of the botanicals found in Renais Gin.

The Watson siblings created Renais Gin in 2023 after being inspired by their family’s rich history in winemaking. Over three decades ago, their father, Chris Watson, planted the family vineyards in Chablis, France.

Renais reportedly reflects the traditions and craftsmanship of Northern France by boasting a complex yet smooth palate. Crafted from reclaimed French wine grapes and natural botanicals, it’s also sustainably distilled.

The US-focused campaign follows the brand’s international success, including a gold medal at the 2023 Gin Masters. Renais Gin has established a presence in the UK, Italy, Germany and Australia, selling over 10,000 bottles and becoming available in more than 100 UK retailers, including Selfridges and The Savoy.

Suggested newsletters for you

Daily Briefing


Catch up on the most important stories of the day, curated by our editorial team.

Ads of the Week


See the best ads of the last week - all in one place.

The Drum Insider

Once a month

Learn how to pitch to our editors and get published on The Drum.

“We couldn’t be more thrilled to introduce a distinctive and innovative gin to the US market, one that welcomes everyone into our family,” added Alex Watson in a statement.

Starting in July, Renais Gin will be available for purchase across 40 states and throughout select California retailers at $65.

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

Creative Emma Watson Celebrity

More from Creative

View all


Industry insights

View all
Add your own content +