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Creative Creative Works Cannes Lions

Cannes Lions 2024: watch every Grand Prix-winning ad


By Audrey Kemp, LA Reporter

June 21, 2024 | 7 min read

Throughout the week, we’ll be gathering all of the biggest winners from the International Festival of Creativity in one place.

bottles of ketchup

‘It Has to be Heinz’ by Rethink won the Creative Effectiveness Grand Prix / Heinz

Bonjour and welcome to The Drum’s round-up of all the Cannes Lions 2024 Grand Prix winners as they’re announced.

As the crème de la crème of advertising and marketing descend upon the French Riviera for the 70th annual Festival of Creativity, we’re here to bring you updates on all the big wins every single day.

From sports to entertainment to design, the coveted Lions celebrate the most brilliant creative work and the teams who make magic happen.

Throughout the week, our team will also be delivering the biggest stories straight from the event as part of our Cannes Lions coverage.

Check out all the winners so far below.

June 17

Award: Audio & Radio

Winner: Specsavers

Campaign: The Misheard Version

Agency: Golin, London

Award: Health & Wellness

Winner: Dramamine

Campaign: The Last Barf Bag

Agency: FCB, Chicago

Award: Health Grand Prix for Good

Winner: UN Women

Campaign: Child Wedding Cards

Agency: Impact BBDO, Dubai

Award: Outdoor

Winner: Magnum Ice Cream

Campaign: Find Your Summer

Agency: Lola MullenLowe, Madrid

Award: Outdoor

Winner: Pedigree

Campaign: Adoptable

Agency: Colenso BBDO, Auckland

Award: Pharma

Winner: Siemens Healthineers

Campaign: Magnetic Stories

Agency: Area 23

Award: Print & Publishing

Winner: Coca-Cola

Campaign: Recycle Me

Agency: Ogilvy, New York

June 18

Award: Design

Winner: Cemento Sol

Campaign: Sightwalks

Agency: Circus Grey, Lima

Award: Digital Craft

Winner: Spotify

Campaign: Spreadbeats

Agency: FCB, New York

Award: Entertainment

Winner: WhatsApp

Campaign: We Are Ayenda

Agency: Creative X, Palo Alto & Modern Arts, Los Angeles

Award: Entertainment Lions for Gaming

Winner: Xbox

Campaign: The Everyday Tactician

Agency: McCann, London

Award: Entertainment Lions for Music

Winner: Diageo

Campaign: Errata at 88

Agency: AlmapBBDO, Sao Paulo

Award: Entertainment Lions for Sport

Winner: Orange

Campaign: Women’s Football

Agency: Marcel, Paris

Award: Film Craft

Winner: Hornbach

Campaign: The Square Meter

Agency: Heimat \ TBWA, Berlin

Award: Industry Craft

Winner: Frankfurter Allgemeine Zeitung

Campaign: The 100th Edition

Agency: Scholz & Friends, Berlin

June 19

Award: Creative B2B

Winner: JCDecaux

Campaign: Meet Marina Prieto

Agency: David, Madrid

Award: Creative Data

Winner: MasterCard

Campaign: Room for Everyone

Agency: McCann Poland, Warsaw

Award: Direct

Winner: Xbox

Campaign: The Everyday Tactician

Agency: McCann, London

Award: Media

Winner: Mercado Libre

Campaign: Handshake Hunt

Agency: Gut, Sao Paulo

Award: PR

Winner: Specsavers

Campaign: The Misheard Version

Agency: Golin, London

Award: Social & Influencer

Winner: Cerave

Campaign: Michael Cerave

Agency: Ogilvy PR, New York

June 20


Winner: Pop-Tarts

Campaign: The First Edible Mascot

Agency: Weber Shandwick, New York

Award: Creative Business Transformation

Winner: Philips

Campaign: Refurb

Agency: Lepub, Amsterdam

Award: Creative Commerce

Winner: Renault

Campaign: Cars to Work

Agency: Publicis Conseil, Paris

Award: Creative Effectiveness

Winner: Heinz Ketchup

Campaign: It Has to be Heinz

Agency: Rethink, Toronto

Award: Creative Strategy

Winner: KPN

Campaign: A Piece of Me

Agency: Dentsu Creative, Amsterdam

Award: Innovation

Winner: KVI Brave Fund Inc.

Campaign: Voice 2 Diabetes

Agency: Klick Health, Toronto

Award: Luxury & Lifestyle

Winner: Loewe

Campaign: Loewe X Suna Fujita

Agency: Loewe, Madrid

June 21

Award: Glass Lion for Change

Winner: Unilever

Campaign: Transition Body Lotion

Agency: Ogilvy, Singapore

Award: Sustainable Development Goals

Winner: Renault

Campaign: Renault - Cars to Work

Agency: Publicis Conseil, Paris

Award: The Dan Wieden Titanium

Winner: Doordash

Campaign: Doordash: All the Ads

Agency: Wieden+Kennedy, Portland, Superette, San Francisco

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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